Take the ’70s and ’80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That’s the recipe behind French brand
IRO, launched in 2006 in the capital’s picturesque Saint Germain neighbourhood. The label’s speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style.
- IRO denim jeans
- 100% cotton
- Pulls on
- Regular fit, mid-rise, structured waistband, straight leg, belt loops, branded silver-toned hardware, five pockets, all-over faded wash, contrast stitching, fully lined
- Dry clean only
- True to size
- Midweight, non-stretch