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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

271 results

271 results

  1. ON

    Pace Printed Stretch-Woven T-Shirt

    1. Price:$178.00
    New season
    ON: Pace Printed Stretch-Woven T-ShirtON: Pace Printed Stretch-Woven T-Shirt
  2. ON

    Performance Waterproof Woven Jacket

    1. Price:$575.00
    New season
    ON: Performance Waterproof Woven JacketON: Performance Waterproof Woven Jacket
  3. ON

    Cloud 6 Mesh Trainers

    1. Price:$290.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  4. ON

    Cloudtilt Moon Woven Trainers

    1. Price:$355.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  5. ON

    Studio Flare Stretch-Woven Trousers

    1. Price:$220.00
    New season
    ON: Studio Flare Stretch-Woven TrousersON: Studio Flare Stretch-Woven Trousers
  6. ON

    Train-T Brand-Print Stretch-Woven T-Shirt

    1. Price:$158.00
    Just launched
    ON: Train-T Brand-Print Stretch-Woven T-ShirtON: Train-T Brand-Print Stretch-Woven T-Shirt
  7. ON

    Pace Hooded Woven Jacket

    1. Price:$640.00
    New season
    ON: Pace Hooded Woven JacketON: Pace Hooded Woven Jacket
  8. ON

    Cloudtilt Woven Trainers

    1. Price:$310.00
    Bestseller
    ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  9. ON

    Studio Stretch-Woven Bra

    1. Price:$117.00
    New season
    ON: Studio Stretch-Woven BraON: Studio Stretch-Woven Bra
  10. ON

    Climate Logo-Print Stretch-Woven Top

    1. Price:$220.00
    New season
    ON: Climate Logo-Print Stretch-Woven TopON: Climate Logo-Print Stretch-Woven Top
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