Prada

One secret to Prada's success? Its fondness for innovation. The brand was founded in 1913 by Mario Prada, who opened his eponymous boutique in Milan's famous Galleria Vittorio Emanuele II shopping arcade. Championing meticulous craftsmanship, the company became an official supplier to the Italian monarchy within the decade. Mario's granddaughter, Miuccia, took the reins in the 70s and propelled the label to worldwide acclaim. The latest Prada styles feature technical fabrics and hybrid accents - browse our women's and men's range to discover the brand's playful style for yourself. Across our Prada clothing selection, you'll find cropped cuts, oversized silhouettes and utility-inspired materials. Contrast elements and gleaming hardware add a contemporary slant to shirts, which are cut into relaxed fits. Look out for ski-inspired jumpers and trousers finished with brightly coloured stripes and bold geometric patterns. For irresistible comfort, consider sweatshirts in breathable cotton with tone-on-tone branding, as well as figure-flattering silk skirts and blouses. Discover new interpretations of archive styles in our Prada accessories lineup. Here, quilted leather and smooth nylon designs are signed off with the iconic triangle logo. Expect eccentric twists such as shimmering rhinestones and sequins on shoulder bags, phone cases and purses. Some utilitarian backpacks and cross-body bags are made from recycled materials; others are crafted from the label's signature textured Saffiano leather.