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Ever designed your own trainers? Golden Goose is inviting you to do just that at The Corner Shop. The brand best known for shoes that arrive perfectly lived-in, is bringing The Archive of Dreams experience to Selfridges London, where you can explore exclusives, rediscover archival favourites and personalise your pairs. Here are the five things you need to know before you visit.

1. THE TRUE-STAR HAS ARRIVED

The Corner Shop is the only place you can find the brand-new True-Star trainers. Reminiscent of the Super-Star silhouette, the True-Star nods to vintage running shoes with a square toe, mismatched laces and a dusty, lived-in sole.

Golden Goose at the Corner Shop

2. THE DESIGN IS IN YOUR HANDS

At the heart of The Corner Shop space is the Co-Creation table, where you can work with the Golden Goose Dream Makers to personalise your trainers. Choose between patches, charms, studs, embroidery and paint.

Golden Goose at the Corner Shop

3. YOU CAN EXPERIMENT WITH YOUR STYLE

At our weekly workshops, you can customise a pair of trainers to make them entirely your own. Embrace nostalgia with 90s-inspired keychains, laces and charms, leave your mark with the tattoo machine or add crystal embellishments. Plus, every Friday, the Golden Goose Design Team will be hosting a styling session focussed on the latest ready-to-wear collection.

Golden Goose at the Corner Shop

4. IT’S NOT JUST THE TRAINERS

Alongside the trainers at The Corner Shop, you can also shop Golden Goose’s new seasonless collection of accessories and ready-to-wear. With the brand’s origins in mind, expect classic tailoring and weathered leather, designed to be lived in and loved for decades to come.

Golden Goose at the Corner Shop

5. THERE’S SOMETHING EXTRA TO TAKE HOME

Honouring Italy, where Golden Goose calls home, the Con Amore corner draws inspiration from Venice's charming flower shops. Stop by to enjoy complimentary gift wrapping and fresh flowers.

Golden Goose at the Corner Shop

ABOUT THE CORNER SHOP

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

The Corner Shop at Selfridges

Inspiration Golden goose corner shop | Selfridges