They say a picture is worth a thousand words, so why not capture memories with a camera from world-renowned
Fujifilm? The Tokyo-based brand has been at the forefront of photography since its inception in 1934, so no matter if you’re a 35mm film enthusiast or part of the digital revolution, our curated collection is brimming with a selection of cameras, rolls of polaroid film and a plethora of lenses to help you snap every shot.
Reality ReproducedThe lens reproduces sharp edges and shows every fine detail. Yet, the ultimate goal of high image resolution is to reproduce things as close to real-life as possible. A truly great photograph conveys a gentle touch rather than harsh sharpness.
See more of the worldThis lens is designed to enhance your joy in photography as you continue to use it. It does this by being compact when combined with the camera, allowing you to be confident enough to use it in every environment. The wide-angle of view and advanced image sharpness combine with your creativity to capture your ""impression"" of a scene, which is the precious element of photography.
Protect your creativity from the elementsWeather-sealing is often thought of as a feature that just protects the lens. What in fact it also protects your creativity and the photograph you are trying to take. Using a fluorine coating on the front lens element makes it dust and moisture resistant, which allows you to concentrate on photography even in tough conditions. This is the key role of a lens.