Anni Lu

If Mother Nature made jewellery, we think it would be a lot like ANNI LU’s. The brand’s signature beaded bracelets look like they washed up, fully formed, on some distant tropical beach. Far from being accidents of tide and time, though, ANNI LU jewellery is crafted meticulously by hand. Every single stone, bead and gold-plated detail is threaded by artisan jewellers.

You’ll see the difference as you browse our selection. Discover for yourself iconic boho bracelets, adorned with colourful glass beads. Shop delicate anklets, freckled with natural stones in a jumble of organic shapes. The coastal theme is even carried through to ANNI LU’s pretty pendant necklaces and earrings.

Brand founder Helle Vestergaard describes ANNI LU’s aesthetic as playful and personal. She did, after all, name the brand after two inspirational creative forces in her life – her late mother Anni and her daughter Luella. The fact you can feel this personal touch in every piece is perhaps why the brand has become a favourite of celebrities and the fashion world at large.

As for how you’ll wear it, let us offer two suggestions. Take it to its natural habitat – sandy vistas with frothy, lapping waves – or wear it just about anywhere else and take a little of that beachy feel with you.

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