Nudie Jeans

Add a pair of Nudie denim jeans to your wardrobe for instant lagom – that's the word that describes the Swedish concept of having just the right amount of something. The company crafts its styles from pure organic fabric as a result of the founders' dissatisfaction with the high volume of artificial pesticides applied by conventional cotton farmers. That's just one of the reasons why you'll see our Project Earth badge across the collection, celebrating the clothing's earth-conscious methods.

Slim cuts, tapered legs and stretchy fabrics find a home in our selection. You'll be pleased to hear that they feature the classic details that we've come to expect: belt loops, stitch detailing and pockets in all the right places give them a quality finish. Look out for embossed metalwork around the waist and a branded tab at the back for additional detail. Plus, traditional buttons and fly fastenings deliver a secure fit. 

Chose Nudie skinny jeans for the figure-hugging effect that first rocked the fashion world in 2008. Pick some with a hint of elastane for a snug feel or pull on Nudie straight jeans for a timeless casual look.