OBEY

OBEY Clothing draws inspiration from art, music and film to create its insouciantly cool line of streetwear and contemporary apparel. The company was founded in 2001 by American street artist and activist Shepard Fairey. The disruptive brand takes its moniker from the 1988 cult movie, They Live, which featured the OBEY typography. Shepard's influences for his pieces come from exploring the themes of power and conformity. The label repurposes Fairey’s provocative artwork on T-shirts, sweatshirts, hoodies and tote bags. 

Collections from OBEY fashion are packed with collaborations and ​​thought-provoking images. Slogan hoodies and graphic tees are crafted from soft cotton jersey and are replete with bold prints or more subtle designs. Jogging bottoms, puffer jackets, shirts, denim and relaxed-fit trousers complete the ensemble. Look out for statement knitwear, including cardigans, jumpers and vests in daring patterns and shocking brights.

Mix and match the collection or dial down the look with dark tailoring and trainers. Blending art, fashion and activism, OBEY combines minimal, utilitarian cuts with subversive graphics and brazen fonts. Every piece is stamped with the brand's iconic logo of a wrestler’s face: a scaled-down version of the first sticker campaign that Fairey created as a student at the Rhode Island School of Design.

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OBEY: Scribbles abstract-print woven shirt

OBEY Scribbles abstract-print woven shirt

$132.00
OBEY: Bold logo-print cotton-jersey T-shirt

OBEY Bold logo-print cotton-jersey T-shirt

$60.00
OBEY: Bistro Sherpa graphic-print faux-fur jacket

OBEY Bistro Sherpa graphic-print faux-fur jacket

$240.00
OBEY: Taylor check-print relaxed-fit jacket

OBEY Taylor check-print relaxed-fit jacket

$225.00
OBEY: Dozer quilted relaxed-fit shell hooded parka jacket

OBEY Dozer quilted relaxed-fit shell hooded parka jacket

$345.00
OBEY: Benny reversible brand-print padded shell jacket

OBEY Benny reversible brand-print padded shell jacket

$345.00
OBEY: Eyes Icon print cotton-jersey T-shirt

OBEY Eyes Icon print cotton-jersey T-shirt

$73.00
OBEY: Art School graphic-print regular-fit cotton-jersey T-shirt

OBEY Art School graphic-print regular-fit cotton-jersey T-shirt

$73.00
OBEY: Obey Eyes Icon graphic-print cotton-blend sweatshirt

OBEY Obey Eyes Icon graphic-print cotton-blend sweatshirt

$139.00
OBEY: Logo-embossed ribbed-trim cotton-blend hoody

OBEY Logo-embossed ribbed-trim cotton-blend hoody

$145.00
OBEY: Logo-embossed ribbed-crewneck cotton-jersey T-shirt

OBEY Logo-embossed ribbed-crewneck cotton-jersey T-shirt

$60.00
OBEY: Cherub Throwie graphic-print relaxed-fit cotton-jersey T-shirt

OBEY Cherub Throwie graphic-print relaxed-fit cotton-jersey T-shirt

$60.00
OBEY: Seven graphic-print cotton-blend hoody

OBEY Seven graphic-print cotton-blend hoody

$145.00
OBEY: Branded Pegasus-print cotton-jersey T-shirt

OBEY Branded Pegasus-print cotton-jersey T-shirt

$60.00
OBEY: Branded puppy-print cotton-jersey T-shirt

OBEY Branded puppy-print cotton-jersey T-shirt

$60.00
OBEY: Logo-print cropped cotton-jersey T-shirt

OBEY Logo-print cropped cotton-jersey T-shirt

$60.00
OBEY: Logo-print cotton-jersey hoody

OBEY Logo-print cotton-jersey hoody

$99.00
OBEY: Lisa striped cotton-blend crop top

OBEY Lisa striped cotton-blend crop top

$60.00
OBEY: Trise embroidered cotton-blend vest top

OBEY Trise embroidered cotton-blend vest top

$60.00
OBEY: Garden Berries graphic-print cotton-jersey T-shirt

OBEY Garden Berries graphic-print cotton-jersey T-shirt

$53.00
OBEY: Empower logo-graphic organic-cotton T-shirt

OBEY Empower logo-graphic organic-cotton T-shirt

$60.00
OBEY: Logo-graphic organic-cotton T-shirt

OBEY Logo-graphic organic-cotton T-shirt

$53.00
OBEY: Lisa high-rise cotton-jersey shorts

OBEY Lisa high-rise cotton-jersey shorts

$73.00
OBEY: Celine logo cotton T-shirt

OBEY Celine logo cotton T-shirt

$53.00
OBEY: Strawberry-print cotton vest top

OBEY Strawberry-print cotton vest top

$53.00
OBEY: Mini Mushies graphic cotton T-shirt

OBEY Mini Mushies graphic cotton T-shirt

$53.00
OBEY: Mini Mushies tie-dye cotton top

OBEY Mini Mushies tie-dye cotton top

$60.00
OBEY: Bold relaxed-fit recycled cotton-blend hoody

OBEY Bold relaxed-fit recycled cotton-blend hoody

$126.00
OBEY: Exie checked cropped denim vest

OBEY Exie checked cropped denim vest

$99.00
OBEY: Exie checked high-waisted denim mini skirt

OBEY Exie checked high-waisted denim mini skirt

$99.00
OBEY: Logo-embroidered recycled-cotton and recycled-polyester blend sweatshirt

OBEY Logo-embroidered recycled-cotton and recycled-polyester blend sweatshirt

$119.00
OBEY: Regent logo-print tie-dye organic-cotton T-shirt

OBEY Regent logo-print tie-dye organic-cotton T-shirt

$66.00
OBEY: Bunnies cropped cotton T-shirt

OBEY Bunnies cropped cotton T-shirt

$66.00
OBEY: Doodles graphic print woven shorts

OBEY Doodles graphic print woven shorts

$86.00
OBEY: Easy Noise printed denim shorts

OBEY Easy Noise printed denim shorts

$132.00
OBEY: Shear Ecstacy embroidered cotton-blend top

OBEY Shear Ecstacy embroidered cotton-blend top

$66.00
OBEY: Easy Scribbles abstract-print shell shorts

OBEY Easy Scribbles abstract-print shell shorts

$112.00
OBEY: Logo-embroidered cotton baseball cap

OBEY Logo-embroidered cotton baseball cap

$53.00
OBEY: Ecstasy logo-embroidered cotton baseball cap

OBEY Ecstasy logo-embroidered cotton baseball cap

$53.00
OBEY: Bold logo-embroidered recycled-cotton and recycled-polyester-blend hoody

OBEY Bold logo-embroidered recycled-cotton and recycled-polyester-blend hoody

$145.00

More colours available

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OBEY: Bold logo-embroidered recycled-cotton and recycled-polyester-blend hoody

OBEY Bold logo-embroidered recycled-cotton and recycled-polyester-blend hoody

$145.00

More colours available

More colours
OBEY: Elephant Ringer graphic-embossed cotton-jersey T-shirt

OBEY Elephant Ringer graphic-embossed cotton-jersey T-shirt

$86.00
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