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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

232 results

232 results

  1. ON: Court Slip Stretch-Jersey Mini SkirtON: Court Slip Stretch-Jersey Mini Skirt
  2. ON: Cloud Sky mesh low-top trainers 9-12 yearsON: Cloud Sky mesh low-top trainers 9-12 years
  3. ON: Cloudtilt cushioned-sole mesh low-top trainersON: Cloudtilt cushioned-sole mesh low-top trainers
  4. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  5. ON: Performance Logo Stretch-Jersey T-shirtON: Performance Logo Stretch-Jersey T-shirt
  6. ON: Kids' Cloud Play 2 Mesh TrainersON: Kids' Cloud Play 2 Mesh Trainers
  7. ON: Courtside 1/2 Zip Eaze Stretch-Woven JacketON: Courtside 1/2 Zip Eaze Stretch-Woven Jacket
  8. ON: Performance Crew-Neck Stretch-Woven TopON: Performance Crew-Neck Stretch-Woven Top
  9. ON: Kids' Cloud Play Woven TrainersON: Kids' Cloud Play Woven Trainers
  10. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  11. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  12. ON: Kids' Cloudhero Waterproof Woven TrainersON: Kids' Cloudhero Waterproof Woven Trainers
  13. ON: Courtside Side-Panel Woven Jogging BottomsON: Courtside Side-Panel Woven Jogging Bottoms
  14. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  15. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  16. ON: Train Brand-Print Woven ShortsON: Train Brand-Print Woven Shorts
  17. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  18. ON: Kids' Cloud Sky Mesh TrainersON: Kids' Cloud Sky Mesh Trainers
  19. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  20. ON: Kids' Cloudnova Youth Woven TrainersON: Kids' Cloudnova Youth Woven Trainers
  21. ON

    Studio Sports Bra

    1. Price:$91.00
    ON: Studio Sports BraON: Studio Sports Bra
  22. ON: Train Flex Stretch-Jersey T-shirtON: Train Flex Stretch-Jersey T-shirt
  23. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  24. ON

    Cloud 6 Mesh Trainers

    1. Price:$235.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  25. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  26. ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers
  27. ON: Kids’ Cloudnova Woven TrainersON: Kids’ Cloudnova Woven Trainers
  28. ON

    Cloudtilt Remix Mesh Trainers

    1. Price:$245.00
    2 Colours
    ON: Cloudtilt Remix Mesh TrainersON: Cloudtilt Remix Mesh Trainers
  29. ON: Kids’ Cloudnova Woven TrainersON: Kids’ Cloudnova Woven Trainers
  30. ON: Performance Run Ribbed Stretch-Woven SocksON: Performance Run Ribbed Stretch-Woven Socks
  31. ON: Cloudzone Moon Mesh TrainersON: Cloudzone Moon Mesh Trainers
  32. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  33. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  34. ON: Weather Soft-Shell Jogging BottomsON: Weather Soft-Shell Jogging Bottoms
  35. ON: Focus T Short-Sleeve Cotton-Jersey T-ShirtON: Focus T Short-Sleeve Cotton-Jersey T-Shirt
  36. ON: Courtside Side-Panel Woven Jogging BottomsON: Courtside Side-Panel Woven Jogging Bottoms
  37. ON: Focus Tech Crew-Neck Cotton-Blend SweatshirtON: Focus Tech Crew-Neck Cotton-Blend Sweatshirt
  38. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  39. ON: Cloud Sky logo-print woven low-top trainers 11-15 yearsON: Cloud Sky logo-print woven low-top trainers 11-15 years
  40. ON: Performance Stretch-Jersey T-shirtON: Performance Stretch-Jersey T-shirt
  41. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  42. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  43. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  44. ON: Kids' Cloud Sky mesh low-top trainersON: Kids' Cloud Sky mesh low-top trainers
  45. ON

    Kids' Cloud Play logo-print woven low-top trainers

    1. Price:$159.00
    2 ColoursBestseller
    ON: Kids' Cloud Play logo-print woven low-top trainersON: Kids' Cloud Play logo-print woven low-top trainers
  46. ON: Performance Volt Stretch-Jersey T-shirtON: Performance Volt Stretch-Jersey T-shirt
  47. ON: Court Quarter-Zip Stretch-Woven Polo TopON: Court Quarter-Zip Stretch-Woven Polo Top
  48. ON: Weather Hybrid Quilted Shell JacketON: Weather Hybrid Quilted Shell Jacket
  49. ON: Cloudtilt Remix Mesh TrainersON: Cloudtilt Remix Mesh Trainers
  50. ON: Cloudmonster Void Mesh TrainersON: Cloudmonster Void Mesh Trainers
  51. ON: On × PAF Zero Singlet Stretch-Woven TopON: On × PAF Zero Singlet Stretch-Woven Top
  52. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  53. ON: ON x PAF Zero 2-in-1 Training ShortsON: ON x PAF Zero 2-in-1 Training Shorts
  54. ON: Focus Tech Relaxed-Fit Stretch-Woven ShortsON: Focus Tech Relaxed-Fit Stretch-Woven Shorts
  55. ON: Focus Tech Tapered-Leg Jersey Jogging BottomsON: Focus Tech Tapered-Leg Jersey Jogging Bottoms
  56. ON

    Kids' Cloudswift Mesh Trainers

    1. Price:$194.00
    2 Colours
    ON: Kids' Cloudswift Mesh TrainersON: Kids' Cloudswift Mesh Trainers
  57. ON: Performance Stretch-Jersey T-ShirtON: Performance Stretch-Jersey T-Shirt
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