ROTATE BIRGER CHRISTENSEN

When a heritage-steeped concept store partnered up with two Scandi influencers, ROTATE Birger Christensen was the result. The collaboration between Jeanette Madsen and Thora Valdimars and Birger Christensen was born from a mission to design the missing pieces from the Scandi duo's wardrobes. They dreamed of elevated partywear that could be repurposed for the everyday – so that's exactly what they created.

Copenhagen-based ROTATE is now beloved for its playful aesthetic and 80s influences – think sweetheart necklines, voluminous shoulders and abstract prints. Puffed and ruched sleeves are brand signatures, as are mini dresses and waist-cinching fits. The colour palette is bright and attention-grabbing, with punchy reds, deep purples and royal blues topped with high-shine finishes. You can expect structured jacquard and faux leather alongside satin crepe; whatever the fabric, it'll be one that catches the eye.

The label's dramatic shapes and confidence-boosting cuts are sure to evoke a joyful feeling. As well as distinctive designs, however, you'll also notice a focus on more planet-friendly styles in our ROTATE Birger Christensen collection at Selfridges. Look out for materials like recycled polyester to make an earth-conscious choice. Each piece is carefully crafted, too, so the quality is sure to last for many party seasons to come.

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