It’s shaping up to be a year of big, sporty style moments. We’ve seen serve after serve on screen and across multiple red carpets for tennis drama Challengers – LOEWE's creative director, Jonathan Anderson, designed the film’s costumes. And now, LOEWE x On’s fifth drop has landed at The Corner Shop. The Spanish luxury house and the Swiss sportswear giant have created a capsule collection of artful activewear and the brand-new Cloudtilt 2.0 running trainers, exclusively launching at Selfridges London. On your marks...
SHOP LOEWE X ON
The latest capsule collection fuses LOEWE’s craft expertise with On’s Swiss engineering. There’s outerwear for all weather conditions: for the warmer months, ultra-light, weatherproof ripstop jackets. And, ready for autumn, you’ll find insulated parkas, puffers and vests, which nod to nature with a swirling tie-dye storm pattern.
LOEWE x On’s athletic clothing is designed for both indoor activities and the great outdoors. At The Corner Shop, you can prep for all your hikes and HIIT classes with the edit of performance tops, sweatshirts and shorts in playful LOEWE colours, as well as accessories such as neck gaiters, socks and caps.
LOEWE X ON - Parka
LOEWE X ON - Performance top
LOEWE X ON - Puffer vest
LOEWE X ON - Active pants
LOEWE X ON - Active shorts
INTRODUCING THE CLOUDTILT 2.0
The second edition of the Cloudtilt trainers make you feel as though you’re walking on clouds – the mesh uppers, rubber toe guards and padding make them incredibly comfortable. Find the 2.0s, in a variety of colours, alongside original Cloudtilt styles, at The Corner Shop.
LOEWE X ON - Cloudtilt 2.0
LOEWE X ON - Cloudtilt 2.0
LOEWE X ON - Cloudtilt 2.0
LOEWE X ON - Cloudtilt 2.0
LOEWE X ON - Cloudtilt 2.0
STEP INTO THE GREAT OUTDOORS
Escape from the city and into a rugged landscape, all within Selfridges London. Watch where you step – the interactive floor ripples and responds to footsteps like water. Explore the space to discover the collection.
LOEWE x On at Selfridges London is open from 23 May to 14 June 2024.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
