COMING UP ROSES: MARTINE ROSE x CLARKS LANDS AT THE CORNER SHOP
Martine Rose’s debut footwear collection as Guest Creative Director for Clarks has arrived exclusively at Selfridges London. From 12 February to 2 March 2024.
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Award-winning menswear designer Martine Rose has kept us all on our toes, waiting for her debut footwear collection as Guest Creative Director for Clarks. She debuted the designs at her namesake label’s SS24 show last year and now, to celebrate their launch, we’ve turned The Corner Shop at Selfridges London into an experiential space inspired by childhood nostalgia and the Coming Up Roses campaign.
THERE WAS SOMETHING SO HAPPY ABOUT GOING TO CLARKS AS A KID; YOU REMEMBER THAT SPECIAL DAY, GOING TO GET YOUR FEET MEASURED FOR YOUR NEW SHOES. WE WANTED TO BRING THAT BACK, THAT FEELING OF NOSTALGIA.
– Martine Rose
DISCOVER THE COLLECTION
For the SS24 Coming Up Roses collection, Martine Rose took classic Clarks silhouettes, and reimagined them with her own, subversive aesthetic.
The classic Oxford is puffed up to exaggerated proportions, toeing the line between smart and casual. Penny loafers have a new, chunky wedge heel and colourful snakeskin prints, shedding their prim-and-proper reputation. Strappy sandals are made squishy with supple leather, and the suede Torhill Hi now have chunky platforms and a variety of prints.
STEP INTO ROOMS WITH A (NOSTALGIC) VIEW
At The Corner Shop, you can take a walk through Martine Rose’s SS24 Coming Up Roses campaign, exploring a series of bedroom sets inspired by vintage Clarks posters from the 1980s that likened the supreme comfort of Clarks shoes to being in bed. Take a seat on one of them and experience Clarks’s classic foot-measuring service. “We looked at various bedroom archetypes, then put these personal spaces into the shop setting… By creating a familiar space, I hope there is going to be a playfulness and a humour that people are all in on,” says Rose. “There was something so happy about going to Clarks as a kid; you remember that special day, going to get your feet measured for your new shoes. We wanted to bring that back, that feeling of nostalgia.”
Coming Up Roses: Martine Rose x Clarks at The Corner Shop is open at Selfridges London from 12 February to 2 March.
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ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.