Prada Natural lands at The Corner Shop
Prada Re-Nylon returns to Selfridges London with backpacks, transitional jackets and the new Prada Explore bag. From 27 August to 20 September.
In 1984, Prada rewrote the fashion rules with a simple idea: turn industrial nylon into the most coveted backpack in Milan. Then, in 2020, Prada debuted its pioneering Re-Nylon material at The Corner Shop. Now, Prada Re-Nylon is back at Selfridges London with Prada Natural.
REIMAGINING AN ICON
For The Corner Shop, Prada has reimagined the Re-Nylon backpack in autumnal colours. It’s joined by the new Prada Explore: a spacious, softly padded shoulder bag stamped with the brand’s metal plaque. And Re-Nylon also makes its return to our wardrobes. Outerwear includes corduroy-collared puffers and blouson jackets, while the skirts, shirts and trousers are ready for the new season.
ALL THE GEAR
Alongside the sleek Re-Nylon, Prada Natural has a softer side, with lightweight cashmere and mélange knitwear, hats and scarves. And to make it head-to-toe Prada, you can find slouchy ankle boots and chunky-soled Monolith boots.
WHILE YOU’RE THERE...
On opening day, cool off with Prada ice lollies. Between 3 and 12 September, if you’ve joined our Selfridges Unlocked membership programme, you can capture the moment at the Prada photobooth. And, on 18 September, enjoy a complimentary bag charm when you shop the collection.
Prada Natural is at The Corner Shop until 20 September 2025.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
