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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

241 results

241 results

  1. ON: Climate Logo-Print Stretch-Woven TopON: Climate Logo-Print Stretch-Woven Top
  2. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  3. ON

    Cloudtilt Moon Woven Trainers

    1. Price:€215.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  4. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  5. ON: Cloudtilt Remix Leather and Mesh TrainersON: Cloudtilt Remix Leather and Mesh Trainers
  6. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  7. ON: Cloudmonster 3 Woven TrainersON: Cloudmonster 3 Woven Trainers
  8. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  9. ON

    Cloudtilt Moon Mesh Trainers

    1. Price:€215.00
    2 Colours
    ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers
  10. ON: The Roger Centre Court Faux-Leather TrainersON: The Roger Centre Court Faux-Leather Trainers
  11. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  12. ON: On × PAF  Running-T Stretch-Woven T-ShirtON: On × PAF  Running-T Stretch-Woven T-Shirt
  13. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  14. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:€180.00
    Bestseller
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  15. ON: Club Collective Stretch-Cotton SweatshirtON: Club Collective Stretch-Cotton Sweatshirt
  16. ON

    Cloudtilt Moon Woven Trainers

    1. Price:€215.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  17. ON: Kids' Cloud Dash Woven TrainersON: Kids' Cloud Dash Woven Trainers
  18. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  19. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  20. ON: The Roger Wildcard Leather and Mesh TrainersON: The Roger Wildcard Leather and Mesh Trainers
  21. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  22. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  23. ON: Cloudtilt Low-Top Woven TrainersON: Cloudtilt Low-Top Woven Trainers
  24. ON: Cloud 6 Waterproof Woven TrainersON: Cloud 6 Waterproof Woven Trainers
  25. ON: Kids' Cloudswift Mesh and Shell Mid-Top TrainersON: Kids' Cloudswift Mesh and Shell Mid-Top Trainers
  26. ON: Cloudaway Mixed-Material TrainersON: Cloudaway Mixed-Material Trainers
  27. ON: Cloud 6 Waterproof Mesh Low-Top TrainersON: Cloud 6 Waterproof Mesh Low-Top Trainers
  28. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  29. ON: Focus Tapered-Leg Stretch-Woven Track PantsON: Focus Tapered-Leg Stretch-Woven Track Pants
  30. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  31. ON: Performance Volt Woven JacketON: Performance Volt Woven Jacket
  32. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  33. ON

    Cloudsoma Mesh Trainers

    1. Price:€190.00
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  34. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  35. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  36. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  37. ON

    Weather Shell Jacket

    1. Price:€325.00
    ON: Weather Shell JacketON: Weather Shell Jacket
  38. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  39. ON: Train Stretch-Jersey T-ShirtON: Train Stretch-Jersey T-Shirt
  40. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  41. ON: Climate Zip-Up Shell HoodyON: Climate Zip-Up Shell Hoody
  42. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  43. ON: Focus Tech Tapered-Leg Jersey Jogging BottomsON: Focus Tech Tapered-Leg Jersey Jogging Bottoms
  44. ON: On × PAF Zero Woven JacketON: On × PAF Zero Woven Jacket
  45. ON: Focus T Short-Sleeve Cotton-Jersey T-ShirtON: Focus T Short-Sleeve Cotton-Jersey T-Shirt
  46. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  47. ON

    Cloudsoma Mesh Trainers

    1. Price:€190.00
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  48. ON: Courtside 1/2 Zip Eaze Stretch-Woven JacketON: Courtside 1/2 Zip Eaze Stretch-Woven Jacket
  49. ON

    Cloudtilt Woven Trainers

    1. Price:£150.00
    ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  50. ON

    Cloudtilt Moon Woven Trainers

    1. Price:€215.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  51. ON: Courtside Side-Panel Woven Jogging BottomsON: Courtside Side-Panel Woven Jogging Bottoms
  52. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  53. ON: Cloudtilt cushioned-sole mesh low-top trainersON: Cloudtilt cushioned-sole mesh low-top trainers
  54. ON: Performance Crew-Neck Stretch-Woven TopON: Performance Crew-Neck Stretch-Woven Top
  55. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  56. ON: On × PAF Zero 2-in-1 Stretch-Woven ShortsON: On × PAF Zero 2-in-1 Stretch-Woven Shorts
  57. ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  58. ON: Studio Brand-Print Workout LeggingsON: Studio Brand-Print Workout Leggings