Urban Decay

Looking at Urban Decay’s illustrious make-up range, it’s hard to believe the brand started with just ten lipsticks and twelve nail enamels. In our Urban Decay collection, you'll find all manner of transformational products – going well beyond the everyday basics to include everything you need for a full face and more. Try them for yourself, and you'll see why the Californian brand is a steadfast-favourite among make-up artists and at-home enthusiasts alike.

Every make-up routine begins with a flawless base and Urban Decay products provide a myriad of refining and perfecting products. Apply a primer to your skin before laying the groundwork, these items can help reduce the appearance of pores, mattify oily skin and hold your make-up in place for longer. Select a concealer to cover any skin concerns and then a foundation, for a dewy finish or full coverage. The holy trinity of contouring comes next, so it's just as well Urban Decay's pressed powders – including blushers, highlighters and bronzers – are among the range's most highly-acclaimed products. 

Next comes the fun part – layering on the colour. Go wild with eyeshadow palettes and uncover a world of possibility – from shimmer-drenched effects to moody tones that create bold cut creases. Don't forget the finishing touches: a swipe of eyeliner and a generous layer of lash-lengthening mascara will complete your masterpiece.

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