Ouai

OUAI (pronounced 'way') is on a mission to help you feel your best, 24/7. This Parisian brand is about embracing your natural looks and letting go of unrealistic expectations of imperfection. It was founded in 2016 by celebrity hairstylist, Jen Atkin, to bridge the gap between salon results and ease of use. From everyday shampoos and conditioners to strengthening treatment masks, update your bathroom cabinet with OUAI haircare. There are options for the body, too, such as creamy butters to hydrate and cleansers to leave you refreshed.

Browse shampoos from the label to add a little luxury into your morning routine. Formulations for fine hair create plenty of volume while maintaining a lightweight feel. Keep an eye out, too, for medium and thick versions to tame, smooth and enhance shine. A OUAI conditioner helps to repair split ends for a silkier look, replacing lost nutrients and eradicating dryness from heat and styling. Our range also includes creams to boost curls and waves, sprays to reduce frizz and foams to keep styles fixed all day long. Refills come in eco-friendly bags, so there's no need for excess plastic. 

Make sure your pet is as pampered as you with our selection of animal grooming products from OUAI. They're made with the gentlest of ingredients, so are suitable for sensitive skin.

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project earth icon OUAI: Fine Hair Shampoo 300ml
project earth icon OUAI: Medium Hair shampoo 300ml
project earth icon OUAI: Fine Shampoo 946ml
project earth icon OUAI: Fine Hair conditioner 300ml
project earth icon OUAI: Medium Shampoo 946ml
project earth icon OUAI: Medium Hair conditioner 300ml
project earth icon OUAI: Thick Hair conditioner 300ml
project earth icon OUAI: Fine Conditioner 946ml
project earth icon OUAI: Medium Conditioner 946ml
project earth icon OUAI: Thick Shampoo 946ml
project earth icon OUAI: Detox shampoo 300ml
project earth icon OUAI: Body Cleanser refill 946ml
project earth icon OUAI: Detox shampoo refill 946ml
project earth icon OUAI: Thick Conditioner 946ml
project earth icon OUAI: Body Cleanser 300ml
OUAI: Rose Hair & Body Oil 98.9ml
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