REFORMATION

Sleek, sensual and earth-friendly? No, you're not dreaming - fashion label Reformation is all of the above. With statement designs and openness surrounding its environmental efforts, this fashion-insider favourite proves that you don't need to choose between the aesthetic and the ethical. Lean into the brand's LA vibes: think slinky slip dresses and barely-there camis - pieces followers turn to again and again because of their laid-back elegance and flattering cuts. Cosy knits and super-soft denim also make an appearance, combining comfort with style for those out-and-about days. Throughout the range, you'll find playful prints inspired by art and nature, as well as details such as ruffles and pleats that add a certain joie de vivre. As part of its sustainability targets, in 2015 Reformation launched RefScale - a way of working out the ecological impact of each item produced. Taking into account everything from carbon dioxide emissions to waste generated, it looks at how the brand's creations stack up against the average garment produced in the US. This radical transparency is integral to Reformation's mission of helping people understand the effect their wardrobe has on the planet. Paired with the label's inimitable finesse, we're calling this fashion you can feel good about.