SOHO HOME

For that exclusive hotel feel, treat yourself (or someone special) to Soho Home at Selfridges. The London-founded label delivers considered pieces, including furniture, lighting and textiles, from the minds behind beloved Soho House members' clubs. Inspired by 25 successful years as hoteliers, the brand was born to satisfy guests who simply had to have some of its inspirational design in their own homes. 

The range began with the Barwell crystal glassware (loved for its graphic crisscross motif) and has grown to include finds from cushions with neon-bright stitching through to attention-grabbing ceramics. Materials echo the rich textures found in the interiors, from tactile velvets to cloud-like bouclé. These combine with a broad choice of colours, from rusty orange to a deep and classic navy, mirroring the look of Soho Houses around the world. 

For a big impact, select a larger piece of Soho Home furniture such as a statement footstool. Alternatively, create instant ambience using a scented candle or reed diffuser, with each scent capturing the particular aromas of different Soho House properties. These also make thoughtful gifts – think robes or pyjamas complete with signature embroidery as a reference to the renowned guest experience.

Why not explore the whole collection and bring the contemporary style of Soho Home decor to your space?

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