Dior Mascaras

It's no exaggeration to say that Dior mascara redefined the industry. The brand's line of cosmetics is best known for Diorshow, which dates back to 2002. Backstage at a fashion show, legendary make-up artist Pat McGrath used a toothbrush on the models' lashes to create a plush, voluminous effect. Recognising a gap in the market, Dior's designers set to work creating a revolutionary product that considered the brush, as well as the blend.

You'll still find this groundbreaking combination on our shelves today, with some innovations too. We love the Overcurl option so much we've picked it as the winner of our 2021 Beauty Awards. The curved wand not only coats lashes evenly but presses them upwards for show-stopping curl without the need for a separate tool. Across the collection, you'll notice smart formulas enriched with vitamin B5 and protective cotton extract to strengthen and support natural growth with each application. 

Start with a primer serum to nourish and protect from root to tip. Next, add depth with a flick of mascara, which separates and lifts each strand for a multiplying effect. Choose a Dior black mascara for an arresting result that makes eyes look larger. Planning to make a splash? Apply a waterproof Dior mascara so you can jump in the deep end and come up still looking your best.