Jellycat Toy Shop

Explore the world of Jellycat soft toys – there's a whole host of joyful companions in our curated collection. The playful brand was established in London in 1999, and it prides itself on the squidginess of each design, with many quirky options to choose from. 

The Jellycat Toyshop is brimming with plump favourites. You'll find unusual characters formed from cheese sitting alongside other smile-inducing toys, like soft renditions of flowers. We love the beaming expressions on each stuffed toy, whether it's an animal, an insect or perhaps a huggable piece of patisserie – yes, there are plenty of delightfully offbeat choices here.

Look to fabric books with intriguing textures to turn story-time into the highlight of the day – the liftable flaps will create a sensory treat for babies. Or opt for a soft rattle toy; some offer a ring to clip onto the side of the pram for extra convenience and security – no lost toys here. Plus, it will give youngsters something to play with while on the go.

Jellycat stuffed toys blend sartorial touches in the designs – note the delicate floral patterns. With so many different varieties and colours to choose from, why not gather up a few pieces so they can have a ball at playtime? The only limit is their imagination.