Be part of Steiff's prosperous legacy by starting your own collection with a teddy from our much-loved toy range. Each fluffy character is super-soft and cuddly, making it the ideal play friend for the tiny hands in your family. Discover the whole menagerie, from rabbits to lions, and get ready to build a medley to rival a zoo. Future generations of little animal lovers will thank you later.

Founded in 1880, Steiff goes by the principle that "only the best is good enough for children" – that's why its soft toys are crafted from the very finest materials. Choose from felt elephants and mohair bears stuffed with wood shavings, each one complete with the trademark button-in-ear tag that sets Steiff toys apart.

Steiff puts technical expertise into every one of its creations. The German brand often finishes its lovable products by hand, and they're designed to resist wear and tear. That's what makes them future heirlooms that'll last a lifetime and more. Though they make charming collector's pieces for the young at heart, they're safe for children to enjoy too. Steiff's rigorous safety process requires each toy to be flame-resistant, for example, giving you some peace of mind in the playroom.

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