THE BIKE SHOP BY SMARTTECH
The Selfridges Corner Shops Introduces: The Bike Shop By Smartech
22 July–16 August 2020
Welcome to your new local bike shop by Smartech at Selfridges London, complete with brilliant, state-of-the-art E-bikes, scooters, bicycles, plus high-performance activewear and accessories. As we continue to make more sustainable choices (and attempt to avoid public transport for the time being), there’s no time like the present to get on your bike.
Scroll on to find out more about our E-bikes, cycling wear and accessories, and discover our very own Selfridges-approved bicycle route that starts and ends at our Corner Shop.
This article is from our archive – some details may no longer be correct and featured products may be out of stock.
Angell E-bike: one of the world's lightest E-bikes, with smartscreen function, anti-theft alarm and three riding modes.
THE E-BIKES YOU NEED TO KNOW
With Smartech's expert Rob Smith
E-bikes (aka electric bicycles) make cycling longer distances, uphill or over tricky terrain a total breeze.
Thanks to their inbuilt electric motors, these bikes pack a bit more pedal power and speed (as well as more future-facing tech functionality) than your traditional bicycle.
- Great for: the style-conscious cycler
THE MATE X
“Without compromising on comfort and performance, the MATE X is an Instagram sensation and one of my top picks for the fashion-forward customer who’s looking for a stylish way to travel around town.”
- Great for: city cyclers
THE VELLO
“The VELLO bike is all about convenience, so it’s ideal for the busy city-goer. Fast and simple to fold, this bike is ultra-lightweight and perfect for commuting!”
Available in store and coming soon to selfridges.com
- Great for: on-the-go commuters (or anyone who lacks storage space!)
THE SMACIRCLE
“The SMACIRCLE is brand new to the market and exclusively available to buy at The Bike Shop. With a 13-mile range, it’s ideal for city-dwellers with limited bike storage. This bike unfolds in seconds and is incredibly lightweight.”
- Great for: state-of-the-art technology
ANGELL
“ANGELL is by far one of the most exciting E-bike brands in the world – the team have thought of everything. I love that this bike is packed full of smart features. The integrated display can guide you to where you need to go, and tell you how many calories you are burning on the way. The ANGELL app will also keep you and your bike safe with its fall and theft-detection features!”
- Great for: technology heads
SUPERSTRATA
“With only a limited run of 500 units (with each individually numbered), SUPERSTRATA is set to be one of the most highly anticipated launches ever – you're going to want to get one before they're gone! Constructed from industrial-strength carbon fibre, the SUPERSTRATA is lighter than aluminium and five times stronger than titanium.”
Available in store and coming soon to selfridges.com
THERE COULDN’T BE A BETTER TIME TO OPEN THE BIKE SHOP AT SELFRIDGES. AS WE EMERGE FROM LOCKDOWN, WE’VE SEEN AN INCREASED FOCUS ON HEALTH AND WELLNESS, LOOKING AFTER THE ENVIRONMENT, AND, MOST IMPORTANTLY, SAFETY. E-BIKES SPEAK TO ALL THESE CONCERNS, AND CUSTOMERS CAN EXPECT TO FIND THE ULTIMATE EDIT OF THE MOST INNOVATIVE BRANDS OF TOMORROW, TODAY.
– Rob Smith, Head of Partnerships at Smartech
ALL THE GEAR, RIGHT HERE
Let’s get you moving with the help of some brilliant activewear at Selfridges
RAPHA - Pro Team Shadow shell jacket
RAPHA - Core stretch-jersey cycling suit
RAPHA - Core stretch-jersey T-shirt
RAPHA - Core brand-print stretch-jersey cycling shorts
RAPHA - Sleeveless racerback stretch-jersey cycling suit
RAPHA - Commuter reflective T-shirt
Mate X E-bike: featuring 4-inch fat tyres, a powerful battery/motor combo and full suspension.
OTHER WAYS TO RIDE
As well as the most exciting E-bikes, we also have classic and contemporary bicycles, E-scooters, E-skates, unicycles and even an electric surfboard (if riding the waves is more your thing). Getting around is about to get a lot more fun…
SMARTECH - Awake electric board
SMARTECH - Segway Drift skates
SMARTECH - Unagi electric scooter
SMARTECH - Cheetah 3.0 Cherry 59 single speed bicycle
SMARTECH - Angell smart bike
SMARTECH - Eovolt City 16" folding electric bike
All orders placed in The Corner Shop can be taken home from the space, or delivery can be arranged.
Please speak to a team member for more information.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
