Anna October

Anna October is a Ukrainian womenswear brand founded by designer Anna October, celebrated for its romantic yet contemporary approach to modern dressing. Known for blending femininity with quiet confidence, the brand creates collections that feel intimate, expressive and emotionally resonant, often drawing inspiration from art, personal narratives and modern womanhood.

The brand’s aesthetic centres on fluid silhouettes, soft tailoring and statement dresses designed to move effortlessly from day to evening. Expect delicate fabrics, refined draping and considered details that elevate everyday dressing while maintaining a sense of ease and individuality. Anna October pieces are designed to feel personal — made to be worn, styled and lived in.

Discover Anna October at Selfridges and explore a collection that champions self-expression and modern femininity. Whether styled for special occasions or elevated daily wear, the brand offers timeless pieces with a distinctly poetic point of view.