Dima Ayad

Dima Ayad is a Dubai-based luxury womenswear brand founded by designer Dima Ayad, known for its vibrant colour palettes and inclusive approach to design. The brand celebrates individuality, confidence and self-expression through modern, elevated fashion.

The collections feature fluid dresses, tailored separates and statement pieces designed with movement and comfort in mind. Bold prints, rich fabrics and flattering silhouettes define the brand’s aesthetic, offering versatile designs that transition seamlessly from day to evening.

Discover Dima Ayad at Selfridges and explore luxury fashion designed to empower. From statement occasions to refined everyday wear, the brand delivers expressive style with a contemporary edge.