FRAME Women's

Ask FRAME founders Jens Grede and Erik Torstensson - if there's one thing everybody needs in their wardrobe, it's a pair (or several) of figure-flattering jeans. The American duo launched the label in 2012, offering a curated collection of FRAME denim hand-crafted by skilled workers in Los Angeles. After quickly gaining a cult following, the U.S.-based streetwear brand expanded to offer a full ready-to-wear collection complete with tailored tops, cosy jumpers, and buttery leather trousers. Denim, however, remains the star of the FRAME show. 

Shop the FRAME women's collection at Selfridges to discover everything your weekend wardrobe needs, from classic bootcut jeans to timeless mid-rise trousers with a hint of stretch. Precise tailoring, durable hardware, and belt loops will help you find a flattering fit (and give you an opportunity to accessorise). Once you've found your dream pair, complete your outfit with a silk-blend top or stretch-jersey body. Prefer keeping it casual? FRAME women's clothing range also includes wardrobe staples such as tailored crew-neck tees and knitted cashmere jumpers in an array of muted hues. While you shop, keep an eye out for the Project Earth logo to find timeless favourites made with eco-friendly materials like organic cotton and recycled polyamide.