Good American

The Good American fashion line is the epitome of inclusivity. Emma Grede and Khloé Kardashian created Good American to seek out innovative solutions for creating a flattering fit. This ethos applies throughout its range of jeans, including skinny, high-waisted and straight styles. The duo founded the brand in 2016 after spotting a gap in the market for clothing that caters to a wide range of sizes. Since then, it's made waves for its body-positive solutions, and the collection now spans athleisure, knitwear and outerwear.

Discover contouring shapes that provide comfort and support. From stretch styles to rigid cotton pairs, the brand's jeans are carefully designed to support and complement your shape. Look out for waist-nipping technology and smoothing core control panels that enhance curves. Featuring tapered, cropped and flared silhouettes, our Good American denim curation spotlights versatile rinses that you can easily style with the rest of your wardrobe. Think black, dark indigo and stonewashed blue.

The label also includes carefully considered casualwear. Comfy sweats, form-fitting bodysuits and utilitarian jackets boast the same attention to detail, with careful consideration given to fit and fabric. Sweat clothes are rendered from soft cotton, while form-fitting bodysuits utilise compression for a sculpted look. The pieces all come in a neutral colour palette of slate grey, chestnut brown and sandy beige that transcends time.