Icecream

Brainchild of American singer, songwriter, Pharrell Willams and Japanese designer Nigo, ICECREAM was launched alongside Billionaire Boys Club in 2005. Blurring the lines between street and sportswear, the label serves up sweet treats all year around. From T-shirts and hoodies to joggers and jeans, the brand uses only the highest quality of materials while manufacturing each style in small quantities, making them sought after by hypebeast, and baes, across the globe. Fulled by its founders' renowned motto, “Wealth is of the heart and mind. Not the pocket”, the label is recognised for its mash-up of innovative designs, graphics and vibrant colour pallet. Taking cues from different creative hubs across the city - including art, fashion, music and culture - each item is just as well suited to your upcoming exhibition as your next underground gig. From the running dog to the iconic dollar cone, explore our hand-picked edit and discover each of the brand's signature stamps of approval on all your favourite designs. While the retro jogging bottoms print its namesake down the leg, the varsity bomber jacket is kept cool with three scoops of melting gelato. But why stop there? Go one step further and turn your house into a hype-worthy home with the design duo's selection of graphic rugs, cushions and hanging skate decks.