Lacoste Men's

No athlete should be without a dedicated wardrobe space for the latest Lacoste men's collection. The famous snappy croc logo is a symbol of sporting excellence first worn by the brand's namesake, René Lacoste. He became the best tennis player in the world in 1927 when he was awarded his seventh Grand Slam title. His tenacity on the court - along with his hankering for a croc-leather suitcase - earned him the nickname, the crocodile". So René asked stylist Robert George to sew the reptile onto the white jackets he wore when arriving at a match. And the rest is history.