Mother

If you love nostalgic fits and take life with a pinch of playfulness, allow us to introduce you to MOTHER. Founded in Los Angeles in 2010, this denim brand set out to do things differently, and – more importantly – do it all with a rogueish wink and a sly smile. Explore our picks of MOTHER clothing to discover their devilishly fun philosophy for yourself.

Jeans are its speciality, so let's start there. Keep it simple, if you like, with a straight-leg pair, dyed with a light fade and scuffed at the knees. Slip on a white tee and you'll look like you've stepped off the set of a big-budget 1980s music video (in the best possible way). Choose a high-rise fit with a subtle bootcut to rock a flattering, vintage-inspired style. Or go full retro with flared jeans, rendered in black and cropped at the calves to show off your shoes.

You may spot non-denim delights as well, such as flowing floral dresses with pretty puffed sleeves. And chunky knits with distinctive designs, too, which channel the joy of thrift-shop finds without any of the frump. MOTHER trousers, hewn from 100% cotton and sporting patches or intricate patterns, might be the most whimsical of all its garments – and that's saying something.

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