As one of Italy's most widely recognised labels, Replay has been shaping the world of fashion since 1981. In our Replay clothing collection, you'll discover everything from fitted jackets that can transform a simple ensemble from smart-casual to street-ready to colourful swim shorts. 

Endlessly comfortable and equally cool, Replay jeans make an ideal outfit foundation year-round. Each pair is expertly tailored to ensure a flattering fit, whatever style you choose. When it comes to choosing your new favourite jeans, explore slim fits made for pairing with sharp shirts or take a look at stretch styles that you'll reach for every week.

Replay men's clothing is now overseen by creative director Gigi Vezzola, who brings a contemporary touch to the brand. He describes his work as "reformulating the genius of [founder] Claudio Buziol" and this can be seen across the range,⁠ from the use of striking colours to the bold incorporation of the label's insignia. 

Replay was one of the first fashion brands to implement earth-friendly initiatives and is still leading the way when it comes to planet-conscious practices. Some of the latest pieces even incorporate reused and recycled materials – you'll notice our Project Earth label on them throughout our selection.

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