THE CORNER SHOP: HENNESSY X NBA
Court life comes to Selfridges London with an experiential new space that celebrates basketball and the official spirit of the game. 12 August—1 September 2024
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It’s game time at Selfridges London, where Hennessy has brought the sporting spirit of the NBA to The Corner Shop. Step onto the court and shoot some hoops at a basketball challenge, shop limited-edition, exclusive-to-Selfridges bottles and merchandise or take time out at the Hennessy Players’ Lounge. Read on for the tip-offs...
THE SPIRIT OF THE GAME
Ready for basketball season, Hennessy and the NBA have released their fourth round of limited-edition bottles, including Hennessy’s V.S Asphalt cognac, V.S.O.P cognac and an X.O cognac in a lacquered case inspired by the NBA’s hardwood court.
You can also cheer on your favourite team with a cheers: the new bottles include limited-edition sleeves for fans of the Los Angeles Lakers, Dallas Mavericks, Brooklyn Nets and more.
HENNESSY X NBA - Mavericks V.S cognac 700ml
HENNESSY X NBA - Atlanta Hawks V.S cognac 700ml
HENNESSY X NBA - Golden State Warriors V.S cognac 700ml
HENNESSY X NBA - LA Lakers V.S cognac 700ml
HENNESSY X NBA - Nets V.S cognac 700ml
THE MITCHELL & NESS X HENNESSY X NBA COLLECTION
Want to score a style slam dunk? At The Corner Shop, discover an exclusive, limited-edition capsule collection created by Hennessy x NBA and sportswear brand Mitchell & Ness. You can have the basketball jersey vest personalised in store, too.
HENNESSY X NBA - Brand-embroidery panelled woven cap
HENNESSY X NBA - Relaxed-fit jersey shorts
HENNESSY X NBA - Branded faux-leather basketball
HENNESSY X NBA - Brand-embroidery regular-fit jersey vest
GAME ON AND OFF COURT
There’s fun to be had at The Corner Shop. Step onto the basketball court and compete in a one-minute shoot-out challenge for a spot on the leaderboard and a chance to win a Hennessy X.O NBA limited-edition cognac. Or watch from the sidelines at the Hennessy Players’ Lounge, where you can kick back with a menu of cognac-based cocktails. And look out for the Henny Cam, which is scanning the crowds to see who’s the best dressed.
Hennessy x NBA at The Corner Shop is open from 12 August to 1 September 2024.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
