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This article is from our archive – some details may no longer be correct and featured products may be out of stock.

Training isn’t just physical. It can be an exercise in self-love. Artistic, even. That’s Swiss sportswear expert On’s philosophy. To kick off 2025, we’ve turned The Corner Shop into an On studio space, where you’ll find the brand’s new SS25 training collection – fronted by creative partner FKA twigs – and their latest training, running and everyday shoes.  And while you’re there, you can take part in a series of fitness events, too.


NOTES ON THE COLLECTION

Strength, escape, calm or community – whatever you train for, On has the kit in its new training collection. At The Corner Shop, find breathable training tops; lightweight, weatherproof jackets; cold-weather tracksuits, gilets and hoodies; and a collection of hats, ergonomic socks and bags to carry your gym kit or running essentials. All designed with movement and form in mind.

On at The Corner Shop

THAT ON FEELING

On’s shoes take some of the hard work out of training – their CloudTec® technology absorbs impact and reduces strain. At The Corner Shop, Cloud X 4 and Cloudnova X are part of the line-up, alongside classic run styles including the Cloudmonster 2 and the Cloudeclipse.

On at The Corner Shop

On at The Corner Shop

GET A MOVE ON

Once you’ve found your new training gear, join us at The Corner Shop for fitness classes with martial arts collective Bugeisha Club and body flow specialists Waking Dreams. There are run clubs with London-based groups RUNNPAC and Athene Club, too. Or get creative with life-drawing classes hosted by 2B Or Not 2B. Don’t miss the interactive AI installation to transform your movements into digital art: a celebration of the beauty of bodies in movement.

Please note: this event has ended.

On at The Corner Shop is open from 13 January to 8 February 2025.

ABOUT THE CORNER SHOP

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

The Corner Shop at Selfridges

Inspiration On corner shop | Selfridges