LG

55 inch OLED55C44LA 4K EVO smart TV

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

Only α makes OLED as vivid as this
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI fine-tunes the resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.