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With almost everything on selfridges.com available for International Delivery, you can send your order to 130 countries or regions around the world, including North America, Australia, the Middle East and China.

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Out of stock

LG

77-inch OLED77G36LA Evo 4K TV

$32,550.00

Price includes taxes & duties

So sorry, this product is currently unavailable

This product is now out of stock, but don't worry you can shop similar products from

Back to Home & Tech
LG's slogan is “Life’s Good”, and once you’ve kitted out your home with the brand’s technologically advanced products, we’re sure you’ll agree. The South Korean company delivers innovative electronics, from televisions and speakers to monitors and laptops, all with the power to help its customers lead better lives. So, whether you’re a film buff, gamer or music lover, take your pick from its extensive range of cutting-edge tech and elevate your experience to new heights.

LG’s brightest ever OLED screen, with Micro Lens Array (MLA) technology
Featuring MLA (Micro Lens Array) technology, this LG OLED TV offers the brightest picture yet. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.

Gallery design makes this TV a work of art
For TV style, there’s little to beat LG’s Gallery (G-series) design. At around the depth of a typical heating controller, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but an optional LG stand is available at additional cost).

New Alpha 9 Gen 6 processor with Alpha Reality
LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.

The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED55G36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

White glove delivery service provided and includes:
Two-hour delivery timeframe
Out-for-deliveery alert
Delivery service to a room of the customer’s choice
Unpackaging and removal of packaging as standard
One hour pre-call and text communications
Live Tracking

TV Warranty
LG televisions as sold by Tekzone in-store and online have a 5-year warranty. The first year is covered by LG then subsequent years by Domestic & General. The warranty covers all electronic faults that develop within the TV. It does NOT cover screen burn or image retention (On OLED TVs only) nor does it cover physical damage such as the TV falling off the wall or a broken screen for example someone (a child) throwing an object at the screen and causing damage.

Should service be necessary then in the first year call LG and log a service call request online or by telephone and in the following years call Domestic & General (D&G) on 03330004936 (open 7 days a week). T&Cs apply.
Selfridges Says

Delivery To Hong Kong SAR China

Sorry, this product is unavailable for Hong Kong SAR China Delivery

International Delivery

Sorry, this product is unavailable for International Delivery

Complimentary UK Click & Collect

Sorry, this product is unavailable for UK Click & Collect

Complimentary returns within 14 days

It's ok if you change your mind, we offer a 14-day returns policy, from the day you purchased your item in store or from the day you received or collected your online order. Exceptions do apply, we unfortunately can't accept returns on all items.

Taxes and duties are included in the item price but are non-refundable.

Please read our terms & conditions to find out more.

GLOBAL

$525.00
  • Unlimited UK timed, nominated day and standard delivery on orders over £75
  • Unlimited worldwide deliveries on orders over £75
  • Valid for 12 months from the day you subscribe or from the day you renew your subscription

UK

$100.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Complimentary returns
  • No minimum purchase value
  • Valid for 12 months from the day you subscribe or from the day you renew your subscription