Blondes, brunettes, redheads (and every other colour imaginable) assemble to discover your next haircare obsession with OLAPLEX. The brand was established in 2014 across the Atlantic in a Californian garage by Dean Christal. With the clutter of a few surfboards in the background, Christal created a label that has grown in popularity and is now adored worldwide. The product chemistry focuses on bond-building to restore damaged and broken hair, and it’s no exaggeration to say that it’s revolutionising haircare with patented technology that's handily displayed on the bottle.

Scroll through our curated collection of OLAPLEX treatments to find a range of soothing products, all of which are vegan. From decadently creamy conditioners and maintenance shampoos to hair oil to smooth on before styling, the choice is yours. Products are presented in aesthetically pleasing, minimal packaging, reflecting the label’s emphasis on the scientific. Whatever you choose, expect reinvigorated locks with bright colour and a glossy sheen.

OLAPLEX haircare is primed to become the name on the tip of your tongue when anyone asks what magical elixir you’re using. There’s no reason to stop at one product – why not mix up your entire routine with a moisturising mask or styling creme from the range?

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