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Hit pause on adulting and come to The Corner Shop. We’ve transformed our space into a Coach playground, with oversized charms. Slide down the giant Rexy, snap a picture in the apple-shaped photobooth, and shop new-season fashion and bags – then make them your own with charms and customisation.

ICONS ONLY

At The Corner Shop, the bags are unmissable. Alongside a giant Tabby are two new versions of the cult favourite: fuchsia and sky-blue quilted suede, both exclusive to Selfridges. They’re joined by a chocolate-suede Kisslock barrel bag, the generously sized Brooklyn tote and the Turnlock shoulder bag.

ICONS ONLY

THE NEW SEASON IS HERE
At The Corner Shop, preppy checked blazers and midi skirts sit alongside reworked denim pieces inspired by skate culture. 

CREATE YOUR OWN STYLE

New-season pieces secured, it’s time to make them your own. Visit the co-creation station, where London-based fine-line tattoo artist The Social can personalise your pieces. Or customise your bags and accessories with only-at-Selfridges Coach charms – including miniatures of Maya Angelou’s I Know Why the Caged Bird Sings and Jane Austen’s Sense and Sensibility, exclusively at Selfridges.

CREATE YOUR OWN STYLE

The Coach Charm Playground at The Corner Shop is on until 22 May 2026.  

ABOUT THE CORNER SHOP

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

The Corner Shop at Selfridges

Inspiration Corner shop Coach | Selfridges