Luciano Benetton founded his namesake brand alongside his siblings back in 1965, and the Italian label has kept quality craftsmanship and characteristically colourful collections at its core ever since. Trends might come and go, but
Benetton moves from strength to strength; these days the brand’s United Colours are rendered in an array of natural, regenerated and recycled fabrics. Sustainably sourced and vibrantly dyed – now you just need to pick your colour.
- Benetton denim jeans
- 100% cotton
- Exposed button and concealed zip-fly fastenings at front
- Regular-fit, high-rise, tapered leg, belt loops, branded hardware, five pockets, all-over acid wash, V-shaped yoke at back, partially lined
- Machine wash cold
- True to size
- Size 27: rise 12in / 31cm, inside leg 26in / 66cm, leg opening 14in / 36cm
- Model is 5ft 10in/1.78m and wears a size 27
- Midweight, non-stretch