After struggling to find good quality denim for her children, Kaye Stanton took on the challenge herself. The result? The launch of
P Denim in 2017. All the jeans and jackets to appear from the UK-based kidswear label's HQ are made from repurposed materials – sustainability runs in the brand's veins, after all – and are durable, hard-wearing and made to last. So, as the founder says, "who better to really wear it than our kids?".
- P Denim organic-cotton denim jeans
- 100% organic cotton
- Pulls on
- Mid-rise, elasticated waistband, straight leg, one patch pocket at back, brand tab at back
- Specialist dry clean
- Made in UK
- Midweight, non-stretch
- Available in sizes 1-10 years