Bella Freud

You could say that creativity runs in Bella Freud's family. When she launched her brand in 1990, her surname was already a household name: she's the daughter of British painter Lucian and the granddaughter of Sigmund, the founder of psychoanalysis. Just a year after the release of her first collection, Bella's witty garments earned her the accolade of 'most innovative designer' at the London Fashion Awards. Her star has continued to rise since then. The label, celebrated for its lighthearted luxury, is now favoured by musicians, actors and tastemakers worldwide.

Bella Freud clothing is known for its pithy pop-culture references. Browse our curated selection and you'll quickly understand why. The brand's signature styles, including eye-catching slogan jumpers in fine merino wool, are emblazoned with block-lettered phrases referencing the 1970s punk scene. A balanced blend of form and function, these cosy knits and their bold hues have a striking tongue-in-cheek sensibility. You'll also discover pure-cotton T-shirts, form-fitting long-sleeved tops and polished turtlenecks, all in the same humorous vein.

And why stop at your wardrobe? In recent years, Bella Freud fashion has extended into homeware. The label's irreverent feel has filtered through to soft furnishings and decorative items – just the thing you need to infuse your space with an eclectic air. 

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