Emporio Armani Baby Collection

Why wait until the kids grow into Emporio Armani, when you can get them in on designer action from the get-go? This celebrated Italian label was made famous by mainline fashion brand Giorgio Armani, launched in 1975. Today, diffusion line Emporio Armani stays true to its cool-casual roots, while offering a lighter price tag than its big brother. Look to our baby range for everything from dummy and bottle sets to monogrammed changing bags, along with shoes, hats and other miniature EA creations.

EA's youthful style and familiar branding are splashed across the Emporio Armani baby clothing range, and the iconic eagle mascot is stamped on almost every piece. Young kids' needs are carefully considered – zip-free, pull-on pieces make dressing fuss-free and super-soft cotton blends go easy on sensitive skin. Elasticated waists and relaxed silhouettes will see infants through those unpredictable growth spurts, while press-stud fastenings make change time a breeze, so you can both get back to playtime.

The best part? The brand's expert craftsmanship and high-quality materials mean that these pieces are durable enough to withstand all kinds of adventures. And when the time comes, they can pass their Armani baby outfits on for little siblings to enjoy.