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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

291 results

291 results

  1. HUGO: Funnel-neck quilted regular-fit shell giletHUGO: Funnel-neck quilted regular-fit shell gilet
  2. HUGO

    Jacquard-Pattern Silk Tie

    1. Price:€79.00
    HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  3. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:€117.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  4. HUGO: Branded Square Woven BandanaHUGO: Branded Square Woven Bandana
  5. HUGO

    Penny-Detail Leather Loafers

    1. Price:€250.00
    HUGO: Penny-Detail Leather LoafersHUGO: Penny-Detail Leather Loafers
  6. HUGO: Regular-Fit Straight-Leg Distressed Denim JeansHUGO: Regular-Fit Straight-Leg Distressed Denim Jeans
  7. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:€167.00
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  8. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  9. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  10. HUGO: Logo-badge cotton baseball capHUGO: Logo-badge cotton baseball cap
  11. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  12. HUGO

    High-neck logo-tab wool jumper

    1. Price:€205.00
    3 Colours
    HUGO: High-neck logo-tab wool jumperHUGO: High-neck logo-tab wool jumper
  13. HUGO: Dog-Print Short-Sleeved Cotton-Jersey T-ShirtHUGO: Dog-Print Short-Sleeved Cotton-Jersey T-Shirt
  14. HUGO: Brand-Print Short-Sleeve Cotton T-ShirtHUGO: Brand-Print Short-Sleeve Cotton T-Shirt
  15. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  16. HUGO: Brand-embossed faux-leather Chelsea bootsHUGO: Brand-embossed faux-leather Chelsea boots
  17. HUGO: Embossed-logo leather ankle bootsHUGO: Embossed-logo leather ankle boots
  18. HUGO: Slim-Fit Straight-Leg Denim JeansHUGO: Slim-Fit Straight-Leg Denim Jeans
  19. HUGO: Branded-print kangaroo-pocket cotton-jersey hoodyHUGO: Branded-print kangaroo-pocket cotton-jersey hoody
  20. HUGO: Graphic-print short-sleeve cotton T-shirtHUGO: Graphic-print short-sleeve cotton T-shirt
  21. HUGO: Branded-print relaxed-fit cotton-jersey sweatshirtHUGO: Branded-print relaxed-fit cotton-jersey sweatshirt
  22. HUGO: Graphic-print relaxed-fit denim jacketHUGO: Graphic-print relaxed-fit denim jacket
  23. HUGO: Monogram-print jacquard silk tieHUGO: Monogram-print jacquard silk tie
  24. HUGO: Logo-Patch Regular-Fit Cotton-Jersey T-ShirtHUGO: Logo-Patch Regular-Fit Cotton-Jersey T-Shirt
  25. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  26. HUGO: Logo-Label Slip-On Rubber SlidesHUGO: Logo-Label Slip-On Rubber Slides
  27. HUGO: Long-sleeved split-hem stretch-jersey maxi dressHUGO: Long-sleeved split-hem stretch-jersey maxi dress
  28. HUGO: One-shoulder brushed-texture stretch-knit jumperHUGO: One-shoulder brushed-texture stretch-knit jumper
  29. HUGO: Logo-Embroidered Cotton Baseball CapHUGO: Logo-Embroidered Cotton Baseball Cap
  30. HUGO: Double-breasted relaxed-fit stretch-woven blazerHUGO: Double-breasted relaxed-fit stretch-woven blazer
  31. HUGO: Brand-Print Relaxed-Fit Cotton-Jersey SweatshirtHUGO: Brand-Print Relaxed-Fit Cotton-Jersey Sweatshirt
  32. HUGO: Wrap-Over Long-Sleeve Woven TopHUGO: Wrap-Over Long-Sleeve Woven Top
  33. HUGO: Patterned Jacquard Silk Bow TieHUGO: Patterned Jacquard Silk Bow Tie
  34. HUGO: Graphic-Print Cotton-Jersey T-ShirtHUGO: Graphic-Print Cotton-Jersey T-Shirt
  35. HUGO

    Micro-Dot Silk Bow Tie

    1. Price:€62.00
    HUGO: Micro-Dot Silk Bow TieHUGO: Micro-Dot Silk Bow Tie
  36. HUGO: Button-neck short-sleeve stripe cotton poloHUGO: Button-neck short-sleeve stripe cotton polo
  37. HUGO: Jacquard zip-neck stretch-jersey topHUGO: Jacquard zip-neck stretch-jersey top
  38. HUGO: Branded Kangaroo-Pocket Cotton-Jersey HoodyHUGO: Branded Kangaroo-Pocket Cotton-Jersey Hoody
  39. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:€154.00
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  40. HUGO: Logo-plaque large faux-leather shoulder bagHUGO: Logo-plaque large faux-leather shoulder bag
  41. HUGO: Logo-patch relaxed-fit cotton-jersey shortsHUGO: Logo-patch relaxed-fit cotton-jersey shorts
  42. HUGO: Branded-print relaxed-fit cotton-jersey T-shirtHUGO: Branded-print relaxed-fit cotton-jersey T-shirt
  43. HUGO: Brand-print drawstring-waist cotton-jersey shortsHUGO: Brand-print drawstring-waist cotton-jersey shorts
  44. HUGO: Logo-badge elasticated-waist cotton shortsHUGO: Logo-badge elasticated-waist cotton shorts
  45. HUGO: Face-motif relaxed-fit wool-blend jumperHUGO: Face-motif relaxed-fit wool-blend jumper
  46. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  47. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:€117.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  48. HUGO: Brand-Patch Wool-Blend BeanieHUGO: Brand-Patch Wool-Blend Beanie
  49. HUGO: Graphic-print relaxed-fit cotton-jersey hoodyHUGO: Graphic-print relaxed-fit cotton-jersey hoody
  50. HUGO: Geometric Logo-Embossed SlidesHUGO: Geometric Logo-Embossed Slides
  51. HUGO: Brand-patch flap-pocket cotton-blend overshirtHUGO: Brand-patch flap-pocket cotton-blend overshirt
  52. HUGO: Round-neck ribbed stretch-jersey vestHUGO: Round-neck ribbed stretch-jersey vest
  53. HUGO: Logo-print relaxed-fit cotton-piqué polo shirtHUGO: Logo-print relaxed-fit cotton-piqué polo shirt
  54. HUGO

    Branded long-sleeved cotton polo shirt

    1. Price:€129.00
    2 Colours
    HUGO: Branded long-sleeved cotton polo shirtHUGO: Branded long-sleeved cotton polo shirt
  55. HUGO: Slim-fit long-sleeved cotton-poplin shirtHUGO: Slim-fit long-sleeved cotton-poplin shirt