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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

232 results

232 results

  1. ON: Train Stretch-Jersey T-ShirtON: Train Stretch-Jersey T-Shirt
  2. ON

    Cloudtilt Moon Woven Trainers

    1. Price:€215.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  3. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  4. ON: Kids' Cloud Sky 2 Woven TrainersON: Kids' Cloud Sky 2 Woven Trainers
  5. ON: Focus Tech Cotton-Blend Jogging BottomsON: Focus Tech Cotton-Blend Jogging Bottoms
  6. ON: Kids' Cloudswift Mesh and Shell Mid-Top TrainersON: Kids' Cloudswift Mesh and Shell Mid-Top Trainers
  7. ON: Club Collective Stretch-Cotton SweatshirtON: Club Collective Stretch-Cotton Sweatshirt
  8. ON: Cloudtilt Remix Leather and Mesh TrainersON: Cloudtilt Remix Leather and Mesh Trainers
  9. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  10. ON

    Cloudsoma Mesh Trainers

    1. Price:€190.00
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  11. ON: Cloudmonster 3 Woven TrainersON: Cloudmonster 3 Woven Trainers
  12. ON: Climate Zip-Up Shell HoodyON: Climate Zip-Up Shell Hoody
  13. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  14. ON

    Cloudsoma Mesh Trainers

    1. Price:€168.00
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  15. ON: The Roger Wildcard Leather and Mesh TrainersON: The Roger Wildcard Leather and Mesh Trainers
  16. ON: Kids' Cloud Dash Woven TrainersON: Kids' Cloud Dash Woven Trainers
  17. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  18. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  19. ON: "Performance 5"" Stretch-Woven Shorts"ON: "Performance 5"" Stretch-Woven Shorts"
  20. ON

    Cloudtilt Woven Trainers

    1. Price:€190.00
    ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  21. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:€180.00
    Bestseller
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  22. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  23. ON: Performance Volt Woven JacketON: Performance Volt Woven Jacket
  24. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  25. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  26. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  27. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  28. ON

    Cloudtilt Mesh Trainers

    1. Price:€190.00
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  29. ON: Cloudaway Mixed-Material TrainersON: Cloudaway Mixed-Material Trainers
  30. ON: On × PAF Zero 2-in-1 Stretch-Woven ShortsON: On × PAF Zero 2-in-1 Stretch-Woven Shorts
  31. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  32. ON: On × PAF Zero Woven JacketON: On × PAF Zero Woven Jacket
  33. ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers
  34. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  35. ON

    Cloudtilt Moon Woven Trainers

    1. Price:€215.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  36. ON: Cloudtilt Low-Top Woven TrainersON: Cloudtilt Low-Top Woven Trainers
  37. ON: Weather Hybrid Quilted Shell JacketON: Weather Hybrid Quilted Shell Jacket
  38. ON: Kids’ Cloudswift Mesh Low-Top TrainersON: Kids’ Cloudswift Mesh Low-Top Trainers
  39. ON: Cloud 6 Waterproof Mesh Low-Top TrainersON: Cloud 6 Waterproof Mesh Low-Top Trainers
  40. ON: Kids' Cloud Play 2 Mesh TrainersON: Kids' Cloud Play 2 Mesh Trainers
  41. ON

    Weather Shell Jacket

    1. Price:€325.00
    ON: Weather Shell JacketON: Weather Shell Jacket
  42. ON: On × PAF  Running-T Stretch-Woven T-ShirtON: On × PAF  Running-T Stretch-Woven T-Shirt
  43. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  44. ON: Kids' Cloud Sky 2 Woven TrainersON: Kids' Cloud Sky 2 Woven Trainers
  45. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  46. ON: Performance Volt Woven ShortsON: Performance Volt Woven Shorts
  47. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  48. ON

    Cloudtilt Woven Trainers

    1. Price:£150.00
    ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  49. ON: Focus Cotton-Jersey T-ShirtON: Focus Cotton-Jersey T-Shirt
  50. ON: Focus Tapered-Leg Stretch-Woven Track PantsON: Focus Tapered-Leg Stretch-Woven Track Pants
  51. ON: Climate Long-Sleeve Stretch-Woven ShirtON: Climate Long-Sleeve Stretch-Woven Shirt
  52. ON: Weather Insulated Reflective-Logo Shell JacketON: Weather Insulated Reflective-Logo Shell Jacket
  53. ON: Kids' Cloud Play Woven TrainersON: Kids' Cloud Play Woven Trainers
  54. ON: Cloudsurfer Max Mesh TrainersON: Cloudsurfer Max Mesh Trainers
  55. ON

    Cloudsoma Woven Trainers

    1. Price:€215.00
    ON: Cloudsoma Woven TrainersON: Cloudsoma Woven Trainers
  56. ON: Cloudtilt Cushioned-Sole Mesh Low-Top TrainersON: Cloudtilt Cushioned-Sole Mesh Low-Top Trainers
  57. ON: Studio Brand-Print Workout LeggingsON: Studio Brand-Print Workout Leggings
  58. ON: Court High-Neck Woven JacketON: Court High-Neck Woven Jacket
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