OMA THE LABEL Jewellery and Watches

Feel confident and empowered in dazzling Oma the Label jewellery. Founded in 2018 by Norwegian-born Neumi Anekhe, the brand takes its name from her late father and its design ethos from her Nigerian heritage. The earrings, bracelets and chains in this collection pull off an eye-catching balance of minimal elegance and unusual shapes and textures.

Oma the Label sculpts its accessible pieces into a variety of powerful forms and structures - think chunky bracelets with interlocking Cuban links or twisted drop earrings that resemble hair braids  - in homage to Anekhe's culturally diverse background. They're also clearly inspired by the New York City streets that the brand calls home, playfully blending uptown prestige with a down-to-earth flea market aesthetic. This gives the jewellery an impressive versatility - try a sleek Oma the Label bracelet for a dinner date, or a fun pair of asymmetric hoops for some casual daytime glamour. On evenings you're dressing to impress, opt for a classic tennis-style necklace with contrasting earrings.

Each piece in Oma the Label's range is crafted from 18-carat gold-plated brass with an expertly polished finish. Embellished with intricate gemstone detailing or shimmering crystals, these are impeccable ornaments that will demand attention, wherever you go.