SAUDI: SKY’S THE LIMIT
The bright backdrop of Saudi Arabia and its creative talents have arrived at The Corner Shop in Selfridges London in partnership with Milaf, a PIF company. 27 July–5 September.
Across Saudi Arabia, creativity is reaching new heights. Grounded in generations of craftsmanship and storytelling, a new wave of artists, designers and makers is reshaping the Kingdom’s heritage into a modern expression of Saudi identity and sharing it on the global stage.
That creative energy has landed at Selfridges London, transforming The Corner Shop with Saudi fashion, food, beauty and accessories at every turn.
MEET SAUDI FASHION’S NEW VOICES
Designers are reimagining Saudi Arabia’s rich craft history in new and unexpected ways. At The Corner Shop, find Mona Ashebil’s refined silhouettes and sculptural tailoring, Rebirth’s handmade pieces and ArAm’s dresses, which blur the line between fashion and art. For menswear, Not Boring turns Riyadh’s inside jokes into outerwear and sweatshirts, while 1886 focuses on everyday essentials.
FIND YOUR FINISHING TOUCHES
In their own, distinct ways, the jewellery and accessories designers at The Corner Shop create pieces to be cherished for generations. OFA’s sentimental, 18-karat jewels sit alongside Jeddah-based Yataghan’s architectural earrings and chain necklaces. For bags, there’s Bovenue, the brand reworking leather offcuts into timeless designs.
DISCOVER THE NEW FACES OF SAUDI BEAUTY
Get to know Moonglaze’s signature glow products and haute fragrances by Batlah, blended with rare ingredients such as the Taif rose. If you look for scents that are hard to place, Badr Harqan draws inspiration from Saudi Arabia’s natural landscapes, rituals and memories.
EXPERIENCE SAUDI FOOD
At The Corner Shop, find gifts and treats packed with flavour and tradition: artisanal halal chocolates and desserts by Ganache, and handpicked dates by Nua. Pair them with coffee from Jazean – a brand that honours generations of farmers in the Kingdom’s southern mountains, who have preserved Arabica coffee culture for centuries.
Saudi: Sky’s The Limit at The Corner Shop is on until 5 September.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.