If you’re the type to take a subtler approach to trends, here’s how to tackle slogan T-shirts. Headed up by Matthew Williams,
1017 ALYX 9SM designs this cotton-jersey hoody with a slouching silhouette surrounded by ribbing. Rather than using this blank canvas to shout loudly, the brand shrinks down its logo at the chest – a second glance may be required, making this an alternate route to out-and-out, attention-grabbing branding.
- 1017 ALYX 9SM cotton-jersey hoody
- 100% cotton
- Pulls on
- Drawstring hood, dropped shoulders, long sleeves, printed branding at chest, text print at back, kangaroo pocket at front, ribbed trims
- Machine wash cold
- Made in Italy
- Model is 6ft 2in/1.88m and wears a size medium
- Lightweight, slight stretch