ANNI LU Jewelry & Watches

Accessorising is a joyous affair, especially when you have an ANNI LU necklace in your trinket box. The label was founded in 2013 by Helle Vestergaard Poulson, who artfully translates her passion for nature and travel into her designs. A carefree spirit and a colourful palette characterise these handmade embellishments that take their cues from the sea. Expect freshwater pearl and rainbow nuggets strung on gold-plated chains. 

There's no better way to channel your inner wild child than with an ANNI LU bracelet on your wrist. In our lineup, you'll find immaculately detailed wristlets made with gemstones and tiny shells that will transport you to sun-drenched Mediterranean beaches. These uplifting creations are brimming with light-reflecting finishes; wear them stacked for a daily dose of joy.

The Scandinavian brand's playful aesthetic is best exemplified in its coloured bead necklaces. They bring together contrasting textures with glass and resin chips offset by gleaming hardware. Choose from chunky profiles or opt for slim versions that you can layer with other pieces. The vivid shades are reminiscent of coastal landscapes – think lapis lazuli blue, white jade and rose quartz. Keep an eye out for the latest offerings inspired by famous surf spots – they'll put you in holiday mode as soon as you slip them on.

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