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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

286 results

286 results

  1. HUGO: Graphic-Print Short-Sleeve Cotton ShirtHUGO: Graphic-Print Short-Sleeve Cotton Shirt
  2. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:₩260,000
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  3. HUGO: Contrast-Trim Slim-Fit Stretch-Cotton Polo ShirtHUGO: Contrast-Trim Slim-Fit Stretch-Cotton Polo Shirt
  4. HUGO: Happy Brand-Print Cotton-Terry SweatshirtHUGO: Happy Brand-Print Cotton-Terry Sweatshirt
  5. HUGO: Regular-fit single-breasted stretch-corduroy jacketHUGO: Regular-fit single-breasted stretch-corduroy jacket
  6. HUGO: Funnel-neck quilted regular-fit shell giletHUGO: Funnel-neck quilted regular-fit shell gilet
  7. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  8. HUGO: Graphic-Print Elasticated-Waist Cotton ShortsHUGO: Graphic-Print Elasticated-Waist Cotton Shorts
  9. HUGO: Leisure logo-print cotton-jersey hoodyHUGO: Leisure logo-print cotton-jersey hoody
  10. HUGO: Brand-devoré oversized-fit woven shirtHUGO: Brand-devoré oversized-fit woven shirt
  11. HUGO: High-rise elasticated-waist faux-leather trousersHUGO: High-rise elasticated-waist faux-leather trousers
  12. HUGO: Brand-Embroidered Leopard-Print Cotton-Jersey ShortsHUGO: Brand-Embroidered Leopard-Print Cotton-Jersey Shorts
  13. HUGO: Patterned Jacquard Silk Bow TieHUGO: Patterned Jacquard Silk Bow Tie
  14. HUGO: Striped Relaxed-Fit Cotton-Jersey T-ShirtHUGO: Striped Relaxed-Fit Cotton-Jersey T-Shirt
  15. HUGO: Branded-print crewneck cotton-jersey sweatshirtHUGO: Branded-print crewneck cotton-jersey sweatshirt
  16. HUGO

    Geometric-Pattern Silk Tie

    1. Price:₩110,000
    HUGO: Geometric-Pattern Silk TieHUGO: Geometric-Pattern Silk Tie
  17. HUGO: Logo-Plaque Stainless-Steel And Pearl BraceletHUGO: Logo-Plaque Stainless-Steel And Pearl Bracelet
  18. HUGO: Branded-print kangaroo-pocket cotton-jersey hoodyHUGO: Branded-print kangaroo-pocket cotton-jersey hoody
  19. HUGO: Tapered-Fit Mid-Rise Stretch-Denim ShortsHUGO: Tapered-Fit Mid-Rise Stretch-Denim Shorts
  20. HUGO: Asymmetric-neckline ruching stretch-woven maxi dressHUGO: Asymmetric-neckline ruching stretch-woven maxi dress
  21. HUGO

    Jacquard-Pattern Silk Tie

    1. Price:₩110,000
    HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  22. HUGO: Graphic-print relaxed-fit cotton T-shirtHUGO: Graphic-print relaxed-fit cotton T-shirt
  23. HUGO: Regular-Fit Straight-Leg Distressed Denim JeansHUGO: Regular-Fit Straight-Leg Distressed Denim Jeans
  24. HUGO: Brand-Print Regular-Fit Cotton-Jersey T-ShirtHUGO: Brand-Print Regular-Fit Cotton-Jersey T-Shirt
  25. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  26. HUGO: Logo-Print Regular-Fit Cotton Jogging BottomsHUGO: Logo-Print Regular-Fit Cotton Jogging Bottoms
  27. HUGO

    Leisure graphic-print cotton-jersey T-shirt

    1. Price:₩146,000
    2 Colours
    HUGO: Leisure graphic-print cotton-jersey T-shirtHUGO: Leisure graphic-print cotton-jersey T-shirt
  28. HUGO

    Penny-Detail Leather Loafers

    1. Price:₩370,000
    HUGO: Penny-Detail Leather LoafersHUGO: Penny-Detail Leather Loafers
  29. HUGO

    Cube Stainless-Steel Bracelet

    1. Price:₩115,000
    HUGO: Cube Stainless-Steel BraceletHUGO: Cube Stainless-Steel Bracelet
  30. HUGO: Logo-Patch Regular-Fit Cotton-Jersey T-ShirtHUGO: Logo-Patch Regular-Fit Cotton-Jersey T-Shirt
  31. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:₩220,000
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  32. HUGO: Logo-print roll-neck relaxed-fit wool-blend jumperHUGO: Logo-print roll-neck relaxed-fit wool-blend jumper
  33. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  34. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  35. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  36. HUGO

    Drape-front satin midi dress

    1. Price:₩475,000
    HUGO: Drape-front satin midi dressHUGO: Drape-front satin midi dress
  37. HUGO: Logo-Label Slip-On Rubber SlidesHUGO: Logo-Label Slip-On Rubber Slides
  38. HUGO

    Logo-Embossed Leather Trainers

    1. Price:₩340,000
    HUGO: Logo-Embossed Leather TrainersHUGO: Logo-Embossed Leather Trainers
  39. HUGO

    Branded Square Woven Bandana

    1. Price:₩110,000
    HUGO: Branded Square Woven BandanaHUGO: Branded Square Woven Bandana
  40. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  41. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:₩164,000
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  42. HUGO: Slim-fit long-sleeved cotton-poplin shirtHUGO: Slim-fit long-sleeved cotton-poplin shirt
  43. HUGO: Logo-Embroidered Cotton Baseball CapHUGO: Logo-Embroidered Cotton Baseball Cap
  44. HUGO: Dog-Print Short-Sleeved Cotton-Jersey T-ShirtHUGO: Dog-Print Short-Sleeved Cotton-Jersey T-Shirt
  45. HUGO: Graphic-Print Relaxed-Fit Cotton-Jersey T-ShirtHUGO: Graphic-Print Relaxed-Fit Cotton-Jersey T-Shirt
  46. HUGO: Brand-Embroidered Relaxed-Fit Cotton-Jersey T-ShirtHUGO: Brand-Embroidered Relaxed-Fit Cotton-Jersey T-Shirt
  47. HUGO: Brand-embossed faux-leather Chelsea bootsHUGO: Brand-embossed faux-leather Chelsea boots
  48. HUGO: Graphic-print relaxed-fit denim jacketHUGO: Graphic-print relaxed-fit denim jacket
  49. HUGO: Brand-Print Relaxed-Fit Cotton-Jersey SweatshirtHUGO: Brand-Print Relaxed-Fit Cotton-Jersey Sweatshirt
  50. HUGO: Graphic-print short-sleeve cotton T-shirtHUGO: Graphic-print short-sleeve cotton T-shirt
  51. HUGO: Branded-print elasticated-waist cotton-jersey shortsHUGO: Branded-print elasticated-waist cotton-jersey shorts
  52. HUGO

    Branded Cotton-Twill Cap

    1. Price:₩69,000
    HUGO: Branded Cotton-Twill CapHUGO: Branded Cotton-Twill Cap
  53. HUGO: Graphic-Print Cotton-Jersey T-ShirtHUGO: Graphic-Print Cotton-Jersey T-Shirt
  54. HUGO: Branded-print relaxed-fit cotton-jersey sweatshirtHUGO: Branded-print relaxed-fit cotton-jersey sweatshirt