SACHAJUAN is here to simplify your hair care routine. Stockholm hairdressers (and close friends) Sacha Mitic and Juan Rosenlind launched the label in 2004. Founded on the principle that looking after your tresses should be easy, SACHAJUAN focuses on creating innovative solutions rooted in Scandinavian minimalism. A less-is-more ethos underpins both its ingredients and its packaging. Bottles inspired by medicinal vessels house uncomplicated formulations that enhance your mane's natural texture.

Every SACHAJUAN hair product is enriched with extracts from two cold-water algae: Rhodophycea and Chondrus. This powerful duo penetrates the follicles to improve moisture and elasticity while adding shine – a result the label calls Ocean Silk Technology. Explore shampoos and conditioners that leave your locks soft, strong and lustrous. Our selection spotlights scalp-friendly and moisturising options, too. Dry or damaged hair can benefit from nourishing formulas that contain UV filters for continuous outdoor protection. If you use dyes, maintain your colour with low-acidity cleansers infused with actives that help keep the shade fresh and vibrant.

After washing and drying, complete your coiffure with SACHAJUAN styling products. The range includes smoothing serums and defining creams that shield against heat damage. For a tousled appearance, consider the brand's non-sticky sprays offering that ideal level of hold.

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