Discover Selfridges New Homeware Icons

THE NEW HOMEWARE ICONS

Words: Charlotte Core

Discover the most innovative, cult-favourite home design labels who are breaking the boundaries between fashion,
home design and art.

Looking to breathe a bit of life into your same-old space? Then discover our curated edit of the home design brands that are bringing the buzz we’d usually find in the queue for a limited-edition sneaker drop right into our living rooms, with bold, innovative and interesting pieces that feel seriously special (and are just as collectible as those rare AF1s). From art-print skateboard decks through to sell-out figurine collections and talking-point furniture – meet the brands that are helping us make our homes a whole lot more interesting.

Shop now

SELETTI

SELETTI - Cosmic Dinner Sun tray, Callisto side plate, Jupiter soup plate, Moon tray, Uranus dinner plate, Titan dinner plate, Lunar brass sugar jar, Lunar coffee set, Quasar cutlery set, Quasar chopsticks and Earth dinner plate

SELETTI - Standing monkey lamp

THE BRAND STORY

Eccentric design brand Seletti is all about forgoing the forgettable when it comes to homeware. Helmed by Stefano Seletti, the Italian-based label is packed with art-inspired, offbeat and humorous home decor, furniture and kitchenware. The Seletti wears Toiletpaper collection (a collaboration with the biannual magazine of the same name) co-created by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari, features the pair’s vibrant – and unusual – art and photography work.

THE DESIGN ETHOS

“Be nonconformist: for us, thinking wrong is right.” – Stefano Seletti.

THE CULT-FAVOURITE PIECES

The Seletti wears Toiletpaper cushion covers (from lipstick to snooker prints, just take your pick) will perk up any sofa.

Shop Seletti

Shop now

THE SKATEROOM

THE BRAND STORY

The Skateroom’s story begins with founder Charles-Antoine Bodson, who was inspired, after seeing the work of NGO Skateistan, to set up a creative social enterprise that combined art with skateboarding. The Skateroom’s business model pledges at least 10% of its revenue to social skate and education projects all over the world. By making additional unrestricted funding promises to certain projects, The Skateroom was able to pass its milestone of 1-million-dollars-in-funding in 2020, with plans to accelerate even further. Featuring work from some of the world’s most influential artists – from Raymond Pettibon to Jenny Holzer, Yoshitomo Nara and Paul McCarthy – The Skateroom’s editions are a brilliant alternative to your typical framed art print. (And no knee pads required.)

THE DESIGN ETHOS

“We believe art should be accessible to all. We believe skateboarding can change the world.”

THE CULT-FAVOURITE PIECES

The limited-edition Kenny Scharf Peanuts triptych is a bright, psychedelic Charlie Brown print that’ll definitely brighten up your space.

Shop The Skateroom

Shop now

LEBLON DELIENNE

LEBLON DELIENNE - Mickey collection

THE BRAND STORY

Pop sculpture label Leblon Delienne, founded in 1987, create iconic collectible figurines, sculptures and art pieces. Its workshop in Normandy consists of over 30 sculptors and painters who brainstorm and create keep-forever pop culture art pieces that reimagine our favourite cartoon characters and comic book heroes, including Mickey and Minnie Mouse and Snoopy.

THE DESIGN ETHOS

Instantly recognisable and nostalgic characters, with a creative twist. “We’re passionate about sculpture,” says president and co-owner Juliette de Blegiers. “Leblon Delienne breathes new life into exceptional pieces.”

THE CULT-FAVOURITE PIECES

Its Mickey (and Minnie) Mouse collection – of which you can find an exclusive Selfridges Pantone 14-0756 yellow option – walks the line between playful and seriously cool.

Shop Leblon Delienne

Shop now

BE@RBRICK

Miyelle’s ceramics in the kiln after their final firing

MIYELLE - A Cute Angle ceramic mug, Twisteeee ceramic mug, Hoopla ceramic mug and 2 Hot 2 Handle ceramic mug

THE BRAND STORY

Founded in Tokyo, Be@rbrick – an offshoot of Japanese toy company Medicom – is a line of collectible bear figurines that have taken the streetwear world by storm. Following a long line of brand and art collaborations, including Coco Chanel, Andy Warhol and Daniel Arsham x Snarkitecture, Be@rbricks sell out around the world, with collectors chomping at the bit to add limited-edition bears to their collections.

THE DESIGN ETHOS

A simple Kubrick body with the head of a bear – it’s colour, design and finish is yours to choose.

THE CULT-FAVOURITE PIECES

Wrapped in artwork by influential American artist Jean-Michel Basquiat, the Basquiat #7, which includes a matching mini figurine – is a great way to kick off your own collection.

Shop BE@RBRICK

Shop now

SERAX

THE BRAND STORY

The brainchild of Belgian brothers Serge and Axel Van Der Bossche, Serax was humbly born in their garage over 30 years ago. In that time, it’s become the favoured dinnerware among Michelin chefs, and is known as much for its craftmanship and design as its much-coveted partnerships, including collaborations with the likes of chef and food writer Yotam Ottolenghi and Belgian fashion designer Ann Demeulemeester.

THE DESIGN ETHOS

A focus on traditional handicraft, each product is manufactured exclusively by skilled artisans and craftsmen. Serax has embraced the philosophy of Wabi Sabi or the Perfect of Imperfection – as every object is handmade, you’ll find that no two pieces are ever the same.

THE CULT-FAVOURITE PIECES

To invest in a Serax classic, opt for either the Meo – an iron fruit basket designed by Palermo-born Antonino Sciortino – or a piece from the Desirée porcelain collection, designed by Roger Van Damme with lashings of powdery pink, cobalt-blue accents and gold trim.