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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

287 results

287 results

  1. HUGO

    Micro-Dot Silk Bow Tie

    1. Price:$55.00
    HUGO: Micro-Dot Silk Bow TieHUGO: Micro-Dot Silk Bow Tie
  2. HUGO: Abstract-Print Oversized-Fit Lyocell ShirtHUGO: Abstract-Print Oversized-Fit Lyocell Shirt
  3. HUGO: Logo-Print Relaxed-Fit Sleeveless SweatshirtHUGO: Logo-Print Relaxed-Fit Sleeveless Sweatshirt
  4. HUGO: Regular-Fit Straight-Leg Distressed Denim JeansHUGO: Regular-Fit Straight-Leg Distressed Denim Jeans
  5. HUGO: Happy Brand-Print Cotton-Terry SweatshirtHUGO: Happy Brand-Print Cotton-Terry Sweatshirt
  6. HUGO: Brand-Patch Relaxed-Fit Cotton ShortsHUGO: Brand-Patch Relaxed-Fit Cotton Shorts
  7. HUGO: Brand-devoré oversized-fit woven shirtHUGO: Brand-devoré oversized-fit woven shirt
  8. HUGO

    Logo-print relaxed-fit cotton T-shirt

    1. Price:$72.00
    2 Colours
    HUGO: Logo-print relaxed-fit cotton T-shirtHUGO: Logo-print relaxed-fit cotton T-shirt
  9. HUGO: Stand-Collar Slim-Fit Cotton-Jersey T-ShirtHUGO: Stand-Collar Slim-Fit Cotton-Jersey T-Shirt
  10. HUGO: Geometric-Pattern Silk TieHUGO: Geometric-Pattern Silk Tie
  11. HUGO: Branded-Print Short-Sleeved Cotton-Poplin ShirtHUGO: Branded-Print Short-Sleeved Cotton-Poplin Shirt
  12. HUGO: Stand-Collar Slim-Fit Cotton-Jersey T-ShirtHUGO: Stand-Collar Slim-Fit Cotton-Jersey T-Shirt
  13. HUGO: Branded-print crewneck cotton-jersey sweatshirtHUGO: Branded-print crewneck cotton-jersey sweatshirt
  14. HUGO: Patch-Pocket Long-Sleeve Denim ShirtHUGO: Patch-Pocket Long-Sleeve Denim Shirt
  15. HUGO: Wide-Leg Adjustable-Waist Woven TrousersHUGO: Wide-Leg Adjustable-Waist Woven Trousers
  16. HUGO: Penny-Detail Leather LoafersHUGO: Penny-Detail Leather Loafers
  17. HUGO: Striped Brand-Print Cotton-Jersey T-ShirtHUGO: Striped Brand-Print Cotton-Jersey T-Shirt
  18. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  19. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:$156.00
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  20. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  21. HUGO: Logo-Embossed Leather TrainersHUGO: Logo-Embossed Leather Trainers
  22. HUGO: Logo-Embroidered Cotton Baseball CapHUGO: Logo-Embroidered Cotton Baseball Cap
  23. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  24. HUGO: Brand-Print Short-Sleeve Cotton T-ShirtHUGO: Brand-Print Short-Sleeve Cotton T-Shirt
  25. HUGO: Logo-Print Regular-Fit Cotton Jogging BottomsHUGO: Logo-Print Regular-Fit Cotton Jogging Bottoms
  26. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:$144.00
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  27. HUGO

    Branded Cotton-Twill Cap

    1. Price:$46.50
    HUGO: Branded Cotton-Twill CapHUGO: Branded Cotton-Twill Cap
  28. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  29. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  30. HUGO: Tapered-Fit Mid-Rise Stretch-Denim ShortsHUGO: Tapered-Fit Mid-Rise Stretch-Denim Shorts
  31. HUGO: Brand-Print Regular-Fit Cotton-Jersey T-ShirtHUGO: Brand-Print Regular-Fit Cotton-Jersey T-Shirt
  32. HUGO: High-neck logo-tab wool jumperHUGO: High-neck logo-tab wool jumper
  33. HUGO: Dog-Print Short-Sleeved Cotton-Jersey T-ShirtHUGO: Dog-Print Short-Sleeved Cotton-Jersey T-Shirt
  34. HUGO: Wide-Leg Loose-Fit Cotton-Blend Jogging BottomsHUGO: Wide-Leg Loose-Fit Cotton-Blend Jogging Bottoms
  35. HUGO: Double-breasted relaxed-fit stretch-woven blazerHUGO: Double-breasted relaxed-fit stretch-woven blazer
  36. HUGO: Leisure graphic-print cotton-jersey T-shirtHUGO: Leisure graphic-print cotton-jersey T-shirt
  37. HUGO: Branded Square Woven BandanaHUGO: Branded Square Woven Bandana
  38. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  39. HUGO: Graphic-Print Short-Sleeve Cotton ShirtHUGO: Graphic-Print Short-Sleeve Cotton Shirt
  40. HUGO: Drape-front satin midi dressHUGO: Drape-front satin midi dress
  41. HUGO: High-neck short-sleeve stretch-jersey topHUGO: High-neck short-sleeve stretch-jersey top
  42. HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  43. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:$108.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt